language and writing


REACH OUT? please don't...

REACH OUT?

what's with this jive madison avenue term? it's like a bad infection - keeps growing, killing your brain.

I catch myself using it sometimes. makes me crazy...

"I'm gonna reach out." what's wrong with I'm gonna call, or I'm gonna ask?

reach out feels passive aggressive to me; like it's a way of saying contact me, but don't really contact me. or saying, contact me to feel good about yourself and to make me feel like I'm being generous, but don't expect any results. 
club booking agent said it to me today. reach out to me in early may about a gig at the club.
correct me if I'm wrong but that doesn't sound the same as call me in the first week of may. it doesn't have the same teeth; it's noncommittal. Society making it easier and easier to be flaky, evasive.
so, I'm gonna call him may 1st at 9am! and may 2nd at 9am; and I'm gonna keep at it until he gives me a gig or tells me to get lost.

another one - going forward. unnecessarily fancy/bullshit way to say in the future. or from now on.

and another - at this point in time, as opposed to what? - at this point in SPACE? at this point in my belly button?

and one last one (for now) my friend Tim Regusis pointed this out - people using reticent when they really mean reluctant.

Here are their definitions:


Reticent 1. disposed to be silent or not to speak freely; reserved.

2. reluctant or restrained.

Reluctant 1. unwilling; disinclined: a reluctant candidate.
2. struggling in opposition.

So, while reluctant is one meaning of reticent, it is a dodge to use it when the correct word is reluctant. it softens the meaning of what's being said - a platitude. easier to say, more toothless, but theoretically meaning the same thing. Bullshit.


Graham Hawthorne 2012